Analysis of Vodafone and its competitive environment Essay

Analysis of Vodafone and its competitive environment - Essay ExampleConclusion 10 5.1 Summary 10 5.2 Final analysis 10 5.3 Conclusion 11 5.4 SWOT 11 References 12 Appendix 13 1. Introduction The continuous increase of competition in all industries worldwide is one of the major challenges that sophisticated organizations have to face. The ability of a particular firm, Vodafone, to secure its market position is reviewed in this paper. Particular ferocity is given on the competitive environment of the organization but also on the firms current strategies for competing its rivals. The report aims to show the potentials of the organization to increase its competitiveness at the same time, effort is do to show whether there are any factors, in the firms essential or out-of-door environment, that could threaten the organizations performance, either in the short or the long term. A serial of theories and frameworks are employed in order to explore the issues described above the Porters flipper Forces and the Life Cycle Analysis are used for analysing the perseverance in which the firm operates the analysis of the assiduity in which the firm operates is included in the first part of the paper. ... 2. Overview Competition in the UK telecommunications industry is strong. The findings of the industry analysis and of the internal analysis lead to the assumption that Vodafone has developed appropriate strategies for securing its market share in UK. Despite its significant performance, Vodafone needs to identify strategies that would help to the standardization of the firms performance in the future. The firms existing strategies seem to be quite satisfactory, in terms of their apprise in supporting the organizations competitiveness. Still, there are certain issues related to the firms internal and external environment that need to be addressed appropriately, aiming to improve the firms position towards its competitors. 3. patience analysis 3.1 Porters five forces Porters five forces assume aims to help the realisation of industries, which are highly offered for organizational growth, since the risks involved are limited (Barney 1991) thus, the operations of a firm that would reconcile to enter such industry would not be threatened. Another important characteristic of the particular model (Figure 4, Appendix) is the following one it helps to understand the effects of a firms attributes on its environment (Barney 1991, p.100). later on identifying the conditions in a firms environment, it would be easier to check whether the firm has achieved to establish a value created strategy which is quite difficult for competitors to duplicate (Barney 1991, p.102), i.e. whether it has a sustained competitive advantage (Barney 1991, p.102) or not. In order to understand the potentials and the