Target marget Essay Example | Topics and Well Written Essays - 250 words

Target marget - Essay Examplep.). While innovators be proven guess takers who argon the first 2.5% that will purchase a product, and former(a) adopters are the ones who will purchase a product after some positive solution from the overall grocery store (about 13.5% of consumers), the early majority are the group of consumers who actually tends to avoid risk and purchase a product after majority of the market have already made a positive response about the product (34% of consumers) (Product Diffusion Curve, n. p.). Meanwhile, consumers in the late majority group are characterized by skeptic consumers who are only willing to purchase a product after the product is already commonly used (another 34%), and laggards are the ones that will last purchase a product (16% of consumers) (quickmba.com, n. p.). With this knowledge, I will choose to target the early majority given that I am fling a new product, I would package the product to immediately generate positive response and interest . I am optimistic that getting the support of the early majority would lead the product to be accepted by majority of consumers. Works Cited Product Diffusion Curve. Quickmba.com. Quickmba, n. d. Web. 14 February 2011.